Research Methodology

Our reports follow an in-depth 8-step methodology which focuses on the following research systems:

Original primary research that consists of the most up-to-date market data, strong foundation of quantitative and qualitative research, focused on the needs and strategic challenges of the industry participants

Step 1

 Project Initiation & Team Selection During this preliminary investigation, all staff members involved in the industry discusses the topic in detail.

Step 2

 Prepare Data Systems and Perform Secondary Research The first task of the research team is to prepare for the data collection process: Filing systems and relational databases are developed as needed.

Step 3

 Preparation for Interviews & Questionnaire Design The core of all research reports is primary market research. Interviews with industry insiders represent the single most reliable way to obtain accurate, current data about market conditions, trends, threats and opportunities.

Step 4

 Performing Primary Research at this stage, interviews are performed using contacts and information acquired in the secondary research phase.

Step 5

 Research Analysis: Establishing Baseline Estimates Following the completion of the primary research phase, the collected information must be synthesized into an accurate view of the market status. The most important question is the current state of the market.

Step 6

 Market Forecast and Analysis IMR uses a proprietary method to combine statistical data and opinions of industry experts to forecast future market values.

Step 7

 Identify Strategic Opportunities IMR analysts identify in broad terms why some companies are gaining or losing share within a given market segment.

Step 8

 Final Review and Market Release: An integral part of the IMR research methodology is a built-in philosophy of quality control and continuing improvement is internal and external research.