Global Social Media Analytics Market Size Study, by Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics, Descriptive Analytics), by Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Public Safety & Law Enforcement, Others), by Industry Vertical (BFSI, Telecommunication and IT, Healthcare and Life Science, Manufacturing, Travel & Hospitality, Others) by Regional Forecasts 2017-2025

  • Report ID : 4998

  • Industry Name : Software & IT Services

  • Publishing Date : 02 June 2018

  • No. of Pages : 120-140

Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 2017-2025. The market growth is attributed to rising focus of organizations to analyze market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics. On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently the market is dominated by the sales and marketing management application. However, over the forecast period Competitive Intelligence and Risk Management and Fraud Detection applications are expected to witness significant growth opportunities over the forecast period. The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: By Analytics Types ? Predictive Analytics ? Prescriptive Analytics ? Diagnostics Analytics ? Descriptive Analytics By Application: ? Sales and Marketing ? Customer Experience Management ? Competitive Intelligence ? Risk Management and Fraud Detection ? Public Safety and Law Enforcement ? Others By Industry Vertical: ? Banking, Financial Services, and Insurance (BFSI) ? Telecommunication and IT ? Retail and Commerce ? Healthcare and Life Science ? Manufacturing ? Government and Defense ? Energy and Utilities ? Media and Entertainment ? Travel and Hospitality ? Transportation and Logistics ? Others By Regions: ? North America o U.S. o Canada ? Europe o UK o Germany ? Asia Pacific o China o India o Japan ? Latin America o Brazil o Mexico ? Rest of the World Furthermore, years considered for the study are as follows: Historical year – 2015 Base year – 2016 Forecast period – 2017 to 2025 Some of the key manufacturers involved in the market Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured,Sysomos Frequent cross industry partnerships are leading to market consolidation. Target Audience of the Social Media Analytics in Market Study: ? Key Consulting Companies & Advisors ? Large, medium-sized, and small enterprises ? Venture capitalists ? Value-Added Resellers (VARs) ? Third-party knowledge providers ? Investment bankers ? Investors

Note: Sample report does not include any data or related information of the research study. It only showcase flow of information and different section covered. It is a paid report.

Note: Sample report does not include any data or related information of the research study. It only showcase flow of information and different section covered. It is a paid report.

Research Framework

Index Markets Research presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Information Sources

    Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

    Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

Data Analysis

    Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

    Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

Report Writing


  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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